Rastro campaign

2017

The aim of the artisan is to master the profession with such skill that the resulting creation is perfect. That goal is contrary to the artisan’s idiosyncrasy: the resulting objects are inevitably distinct and unique. The objects produced by a machine contain differences too: matter is unstable, conditions are changeable, reality is contingent. Rastro is a digital potter’s wheel that uses a mechanical finger in order to reproduce the craftsman movements and modify clay cylinders.

Team Rastro: Gennís Senén, Ibai Velilla, Julen Ussia. Creative direction and photography: Maria Morgui and Laura Puigdellívol. Text: Oriol Ocaña.

Project Site: proyectorastro.com

Another related post here.